Reading at home is a great way to help your young reader develop their skills and love for reading! This can be them reading aloud to you or siblings, you reading aloud to them, or any combination. The three best ways I know to motivate a reluctant reader is to set small attainable goals, provide relevance to reading, & to use praise and student-interest strategically.
The most important part of setting small, attainable goals for young readers is that they are written down and posted in a place that is highly visible. Goals could be daily pages read or number of books completed. Also, help your child develop a 'goal mindset' by using phrases such as, I will, I can, I want to, my goal is, etc.